BUSINESS OWNER – FUTURE BUSINESS OWNER
Though most businesses fail, the author’s opinion is that many of them would have succeeded if owners knew how to make management decisions based on their financial statements. The author has seen owners quickly turn their floundering business around when they started using the Income Statement and Balance Sheet as management tools. Understanding where problems lie enables entrepreneurs to begin working on solutions.
MEMBER OF AN ORGANIZATION
After reading this book, a member can question if the financial statement truly reflects the organization’s financial condition. He’ll know what questions to ask about particular items.
BUSINESS EXECUTIVE
A business executive, without accounting experience, will be able to understand the financial statements presented to him and know whether or not to trust them. Use them to make management decisions.
STUDENTS
Students benefit from an overall understanding of how entrepreneurs can uncover business problems by understanding their financial statements and acting on a solution. Other information provided could be of interest.
STOCK INVESTORS
You can learn to read financial statements of companies you are watching or investing in.
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